About This File
Welcome to the Government/Public Sector Community of Practice
The Government/Public Sector CoP is focused on supporting and scaling Value-Based Selling within the CEx Framework globally with an emphasis on the Government vertical including related sectors such as the Department of Defense, Intelligence Community, Civilian Agencies, as well as State and Local Government bodies. By curating and ‘templatizing’ reusable best practice deliverables, the CoP helps craft relevant public sector-specific messaging for common and current government strategies and trends, and the value that TIBCO provides, covering all pillars and capabilities. The CoP will help customer-facing teams connect with government prospects and entities and expand their target audience to the lines of business or missions within them. Take a look at all the assets below.
This CoP is designed for collaboration! If you have Government/Public Sector experience or are keen to develop it and you would like to contribute please contact CoP owner Andrew Peitsch or submit a message in #vertical-government.
Sales Process and VBS Framework Assets
Government Perspective
Perspectives will help you to position TIBCO solutions as a tool within the Alignment phase to help the customer to find an optimal path towards digital transformation, by capturing the current context and proposing a strategic direction for the current challenges, and enhanced innovation, and transformation to a sustainable digital business.
TIBCO Perspective - Situational Awareness Template
TIBCO Perspective - Delivering Australia's Data-Driven Digital Government
Government Executive First
An Executive First is a CEx Framework Deliverable developed in the Alignment phase in the sales cycle that provides an overview of TIBCO’s value proposition, highlights vertical trends, and addresses issues relevant to the customer’s Executive Sponsors.
The deliverable focuses on full enterprise connectivity pertaining to:
- Government Trends
- TIBCO Understanding
- TIBCO Solution
- Case for Change
- Call to Action
- Why TIBCO
The objective of an Executive First presentation is to secure an Economic Buyer and staffing resources for a Collaborative Value Review. It summarizes the TIBCO Perspective in a presentation versus a printed approach.
TIBCO Executive First - Situational Awareness in Public Sector Template
TIBCO Executive First - Data Virtualization Public Sector Template
Government Two-Pager
A Two-Pager is a CEx Framework document within the Alignment phase to provide a concise overview of full enterprise connectivity needs for IT to meet evolving business environments. The high-level summary includes :
- Current Challenges
- How TIBCO can help
- Customer References
TIBCO Two-Pager Situational Awareness Template
Federal Two-Pager - Cyber Data Science and Situational Awareness
Federal Two-Pager - Cyber Data Science-OSI and Situational Awareness
Federal Two-Pager - Cyber OSI and Situational Awareness
Federal Two-Pager - Cyber Threat Analytics
Federal Two-Pager - Data Catalog Governance and Categorization
Federal Two-Pager – Predictive Maintenance
Federal Two-Pager - Real-Time Video IoT Analytics
Government Executive Video
CEx Framework Videos are a way to demonstrate a customer’s future state within the Alignment phase after working with TIBCO, to showcase the ability to meet specific customer use cases, and/or to provide a summary of the value, or the success of a Proof of Concept.
Government Executive Demo
An Executive Demo is a short (15-minute) vision-setting demonstration of solution functionality within the Alignment phase that addresses key customer challenges and establishes TIBCO’s credibility at the executive level. It is used in conjunction with an Executive First presentation and sets the stage for collaborative customer engagement.
TIBCO for Smart Cities
Government Collaborative Value Review
A Collaborative Value Review is a joint effort between the customer and TIBCO to capture pain points, solutions, and corporate priorities, and define a roadmap for success. The final document within the Engagement phase includes a clear and compelling investment analysis that includes benefits and costs.
Our CVR template can be used as an outline for each of the CVR-related points tied to full-enterprise connectivity needs, frameworks, and business outcomes.
Customer References
Government Marketing Assets/Sales Plays
Like any other industry or vertical, governments around the world have been disrupted by a shift to digital, leading to the temporary closing of government and public-facing offices and services. The current pandemic has only accelerated the need for innovation in all areas of government. Now, more than ever, government entities must adapt their business to be data-centric. The government sales plays will help sellers understand the lay of the vertical and how TIBCO solutions can help public entities capitalize on emerging trends, overcome challenges, and drive success to attain and maintain leadership. You will find Enablement Materials, Call Scripts and Email Templates, and Customer-Facing Materials such as blogs, infographics, e-books, whitepapers, webinars, and public Customer Case Studies.
TIBCO Whitepaper - How to Build a Smart City & Smart Nation
Government Solution Demos
This is a process map illustrating the various government activities considering all the steps to get from the government entity to the citizen. This chart will help you explore with your customer what specific areas need to be improved and how they relate to the overall process.
Solution demos create the linkage between a customer’s strategies/initiatives and TIBCO offerings. They build credibility and empathy with technical buyers and help identify technical champions, and distractors and we may learn more about competitors. And we will discover the business context and help finalize deeper technical requirements and decision criteria. We will be providing some links and suggestions for Government/Public Sector demos ready to use.
Government Newsletters
Sign up for a free newsletter from one of the many government research groups covering your region or government entities to stay up to date on the latest developments.
- Defense One
- NextGov
- IDG
- FedScoop
- ATARC
- MeriTalk
- FCW
Government CoP Point of Contact
For the latest updates in Government CoP, please join #cop-government or #sled.